We work with you to translate Business Problems into meaningful Business Solutions
Identity & Branding
Brand is the personality of your business that works to attract the audience you want. Branding well is crucial for any company desiring to rise above its competition and conquer the market.
Your branding strategy affects every part of your business, from embodying the core of your organization itself to serving as the backbone for a streamlined marketing and communications plan.
As marketers and designers, we know that the design experience shapes the consumer’s opinion of a brand positively or negatively. When translating your messaging strategy into visual concepts, we take into account a number of proven psychological principles.
- Consumers relate the quality of a product or service with its packaging or creative design.
- Certain colors invoke specific emotions: blue is considered innovative, professional and trusting while green is calming, yellow is happy, and red is exciting.
- In a world of 140 characters and mobile viewing habits, people want their information quick and easy to consume.
- Visitors gravitate more to pictures than graphics, although infographics are increasingly effective in communicating large amounts of information in a visually appealing manner.
We believe in the importance of providing you with brand strategy and design services that help you achieve a cohesive, united brand identity you can be proud of. We also understand that it requires consistent consumer engagement to capture your audience. With that in mind, our award-winning design team identifies the appropriate elements that define your core value propositions, and then we demonstrate those values visually by establishing a purposeful and consistent business brand strategy that takes into account color pallets, typefaces, and imagery.
Our Identity & Branding services are:
- Logo design and brand identity
- Brand analysis
- Brand strategy
- Brand archetype and personality
- Tone of voice
- Graphic design
- Print design
- Package design
- External branding
- Internal branding
- Social media design